At Inhance, we are driven to captivate audiences. We use the latest techniques from visual effects and interactive gaming to devise, develop and deliver success.
Inhance creates immersive content to impact audiences and communicate complex ideas while engineering the story of meaningful experiences.
Inhance is dedicated to continuous improvement in order to create the memorable work its team takes pride in, and its clients and partners continue to rely on.
Inhance empowers communicators to attract crowds, engage audiences and inform customers by pioneering innovative applications of techniques from the visual effects and interactive game industries.
In the category of Corporate Image, General, Non-Broadcast Productions, Inhance Digital received a Silver Telly Award for The Harris Mission Simulator. Harris is a leading provide of innovative, highly reliable communications and intelligence, surveillance and reconnaissance (ISR) solutions and service for the U.S. Department of Defense (DoD) and for internal defense markets. To fully grasp the critical nature of communications on the battlefield, the Harris Mission Simulator immersed the audience into selectable mission scenarios where they play a key role in the outcome of the mission.
In the category of Branded Content, Non-Broadcast Productions, Inhance Digital received a Silver Telly Award for The Harris Mission Simulator. Harris is a leading provide of innovative, highly reliable communications and intelligence, surveillance and reconnaissance (ISR) solutions and service for the U.S. Department of Defense (DoD) and for internal defense markets. To fully grasp the critical nature of communications on the battlefield, the Harris Mission Simulator immersed the audience into selectable mission scenarios where they play a key role in the outcome of the mission.
For its work on Amgen's Minimal Residual Disease interactive game, Inhance Digital earns another...
Interactive Category 01/18/2017
The Telly Awards has named Inhance Digital a Bronze winner in the 35th Annual Telly Awards for three projects...
For more than a decade, Inhance has been the defense and aerospace industry leader in the development and employment of interactive media solutions for education, marketing and business development.
Inhance military and aerospace veterans specialize in understanding complex military and aerospace systems and work closely with our clients to determine how to best tell their story. The breadth of solutions, including cinematic, video, HD interactive, mobile apps and more means Inhance matches the solution to the message, the audience, forum of the customer engagement and of course the budget.
Our client list and the programs on which we have worked is an indication of why we are considered the very best in the Aerospace Business.
From Telecom Asia to Mobile World Congress and Interop, Inhance brings the latest and best talent and techniques of interactive storytelling to the complex and highly technical world of routers, switches, packets, frequencies and bandwidths to create dynamic, informative and impactful customer experiences. Clients such as Cisco Systems, Dell, Corning, and Powerwave have come to Inhance to develop interactive media solutions for sales and marketing, tradeshows and events, and business development.
Inhance’s technical and creative team understands networking and communication systems, and works closely with our clients’ engineering and marketing teams to determine how best to tell their story. Inhance solves the challenges of explaining complex technical subject matter using interactive media. The breadth of our solutions include AR, VR, cinematic animation and video production, interactive and mobile apps.
Our team of digital media experts and scientific advisors closely coordinates with your marketing and scientific teams to clearly understand your strategic direction, and to translate your complex scientific messages and products into highly compelling multimedia experiences for patients, HCPs, Payors and Clinicians.
We have worked with industry leaders such as Amgen, Biogen, Baxter, Roche, Merck, Ethicon, Edwards Lifesciences, GE Healthcare, Immucor and Valeant Pharmaceuticals amongst many others.
Inhance utilizes compelling interactive techniques with cinematic visuals to explain the science and technologies behind energy exploration and production.
Our talented creative team works closely with your sales, marketing department, scientists and engineers to gain a true understanding of the key differentiators of your products, processes and technology.
Our goal is to transform the complex into compelling non-linear productions that explain the benefits quickly and effectively while providing an option to go into a greater level of detail.
We love the automotive world and the challenges it brings. With years of experience in the auto show circuit, special events -such as the Pebble Beach Concours d’Elegance- and even popup shops, Inhance is a natural choice for brands such as Audi and Cummins. Combining artful storytelling and the latest technologies, we craft experiences audiences engage with and remember.
The beauty of these experiences is their versatility and reusability: some of our vivid interactive murals, originally made for giant screen arrays at tradeshows, have become sales tools that representatives take on their tablets while on the road to communicate with their clients, while our room-scale VR creations have been leveraged for portable VR and 360 web-videos.
The evolution of the tools we use allows us to showcase photorealistic real-time interactive 3D models in full glory, giving us even more storytelling options and wow factor.
With exhibits from nearly 4,000 other companies at the show, Inhance knew it needed to create an exhibit at CES that would optimize attraction, engagement and knowledge transfer among booth visitors.
"The Inhance team helped create an environment that will inspire creative thinking and collaboration. Their use of immersive and interactive solutions will encourage visitors and employees to exchange ideas and spark new innovations. That is what we were hoping for, and Inhance delivered."
Vice President, Global Communications
"This year, we not only expanded our presence, but also tripled our impact. We couldn't have been successful without Inhance Digital on our team. The final output put us over the top, way ahead of our competition."
Vice President of Marketing
AB Mauri North America
Inhance Digital built an interactive educational activity for Amgen that provides a deeper understanding of the concept of Minimal Residual Disease, taking players through four rounds of game content focused on the detection methods of responses to therapy.
Brand ambassadors were able to have a little fun with trade-show attendees while teaching them about the benefits of Monster products.
Projection and 2D motion graphics animations combine to immerse booth visitors in GE Healthcare solutions.
Demonstrate what cyber warriors look and act like while displaying the data they capture, interpret and analyze.
Inhance artists worked on nearly every episode of NBC's hit series Grimm, often transforming actors into terrifyingly realistic creatures.
The Augmented Reality Residual Disease Discovery is a tablet functions as a scanning window deep into the bone marrow of a human femur. This 3D X-ray view allows visitors to identify and interact with the cancer cells that might persist after treatment.
DellEMC wanted to use VR on the keynote stage, Inhance crafted an immersive, cinematic tour de force for SVP Jeffrey Boudreau to show off his division's latest hardware.
In order to explain the breadth and the depth of Shell’s efforts in the Gulf of Mexico, we created a highly dynamic experience viewed by hundreds of people at Jazzfest 2015 in New Orleans, LA.
The CW Network’s hit series Jane the Virgin calls for a unique pairing of “invisible” effects with over-the-top magical realism. The images to the left feature some of the show's most recent visual effects.
Inhance Digital created a highly engaging and modular Centennial themed Augmented Reality (AR) experience for the Farnborough Air Show (FAS) 2016 and beyond.
Are you ready to be an IT Hero? Tech City is fighting the forces of “B.L.O.A.T.”, a nefarious organization led by the infamous “Data MongVR” and it needs you to succeed! Based on the smash hit Minecraft, ServerCraft is the battleground for Digital Transformation - and you are the key to the future.
“We call it the Walt Disney tour for sheet metal manufacturing,”
Tobias Reuther, Smart Factory Director
IOT will change the world and it is coming to retail quickly. From vendor-focused systems to consumer enhancements, Intel is poised to harness the power of the data that will explode within brick and mortar stores to provide insights and intelligence to the next generation of shopping. Using AI-driven digital shoppers, visitors witnessed how data is generated, parsed, and analyzed to solve real business needs.
Chuck follows the real-life story of Chuck Wepner, "The Bayonne Bleeder" who rocketed into notoriety in 1975 when he was chosen to take on Muhammad Ali in a fight for the heavyweight title. Hollywood co-opted Wepner's story and brought it to life in the Academy Award winning Rocky. Chuck dives beyond the fight that made him famous, and tells the story of the man behind the legend.
Interact with the world's most famous house elf on the exclusive Warner Bros. Studio backlot tour.
Intel needed help telling
its wearables story
In anticipation of the 2017 Consumer Electronics Show, Intel’s marketing team realized they had a perception issue to overcome: because Intel processors are becoming smaller and smaller, it’s less and less apparent that the technology powers even the tiniest devices into which they can now be integrated. To combat this, Intel came to Inhance Digital for help telling the story of how its processors are still inside many, if not most, of the small wearable devices on the market.
Dramatic demonstration of
Intel powered wearable devices
for CES attendees
“We wanted to show the wearable products in the way they’re typically being used, whether running or cycling,” Inhance Creative Director Nathan Leland said.
Data was generated by live athletes running on a treadmill and cycling on a set of rollers, then interpreted by their wearable devices – in this case wristwatches from New Balance and sunglasses from Oakley. The data was visualized on transparent screens in front of the athletes for attendees to see and better understand how Intel’s technology is integrated into wearables.
70% of CES attendees visited
Intel’s booth; 40% interacting
with the wearables exhibit
According to event surveys, 80,000 CES attendees visited the Intel exhibit booth. Nearly 44,000 of them reported meaningful engagement, while 78% rated the wearables exhibit as extremely valuable, spending an average of 20 minutes in the booth. Intel was rated very high overall among CES attendees, including being perceived in the top five brands as a leader in wearables.
Build a better briefing center
Harris Corporation, a $6-billion strong leader in communications technology with customers in more than 100 countries, needed an upgrade to its customer briefing center as part of its new headquarters expansion. The new facility design allowed for 23,000 square feet of space for presentation tools that would facilitate meaningful dialogue among Harris’ customers, partners and other key decision makers. Harris came to Inhance Digital for help designing the traffic flow, the exhibit technology and the interactive content.
Unforgettable immersive and interactive experiences telling the Harris story
Increasing engagement among Harris audiences, the heart of the new center is an immersive and interactive experience area that Inhance helped design and implement. Visitors there can explore stations highlighting how Harris technology informs, connects and protects its customers. Highlights include a 20-by-7-foot interactive mural, a mission simulation movie and a wall of heroes, where warfighters and first responders share the vital role technology plays in lifesaving situations.
A well-publicized grand opening, and booked GIC appointments for two years
The Harris Global Innovation Center is the most sophisticated briefing center in Inhance's history. Harris proved the perfect partner in building highly immersive, interactive experiences through a series of on-site exhibits that serve to deeply connect Harris' audiences with its capabilities.
and return on investment
AB Mauri is a baking technology company steeped in tradition with its sights set on the future. Having invested in a space three times larger than its previous exhibit booths for the annual International Baking Industry Exposition (IBIE), AB Mauri wanted the best way to showcase the company's spirit of collaboration with its industrial and artisan bakery partners, while optimizing engagement with its audience at the show and proving the value of the additional investment.
A unique virtual reality experience showcasing baking in a whole new way
Told through the eyes of an 11-year-old girl presenting to her classmates, Inhance Digital produced a behind-the-scenes documentary that demonstrates the Mauri Model in less than five minutes, taking viewers outfitted with VR headsets on an immersive, 360-degree journey through the baking experience.
Nearly 10% impression rate
among 20,000 IBIE attendees
Seated in comfortable swivel chairs, 1,500-plus attendees lined up to experience the VR animated and live action presentation in groups of up to 15. They simultaneously experienced visual and audio elements that allowed to look around an ancient village, elementary school classroom, industrial bakery, and even through active bread-baking ovens.
Educate attendees on detecting the persistence of cancerous cells after treatment
Amgen, one of the world’s leading biotech companies, aimed to educate attendees, mainly hematologists and oncologists, about the importance of detecting Minimal Residual Disease (MRD) in hematologic malignancies. Amgen Oncology needed an engaging way to teach physicians about new, more effective ways to detect the persistence of cancerous cells after treatment that may lead to disease relapse. They sought their largest audiences at the annual meetings of the American Society of Hematology (ASH) and the American Society of Clinical Oncology (ASCO).
An interactive game that takes players through various detection methods
Tradeshow attendees were attracted to Amgen’s exhibit using vibrant colors and inviting sounds from the gaming tablets, as well as a 75-inch monitor playing an attract loop and game-scores leaderboard. Four rounds took visitors through the various technologies of detecting MRD, each time looking deeper. The game concluded with a quiz related to MRD assessment. Finally, players were asked to enter their name and area of expertise – information that was used to display scores on the leaderboard and give Amgen additional insight into those educated through the engaging interactivity.
Hundreds of healthcare professionals connect with Amgen
At each event where it exhibits, Amgen Oncology now generates crowds, and more booth interest, connecting with hundreds more attendees over previous years. Hundreds have played the game, and even more have learned through the gameplay now available on the Amgen Oncology website.
In its December 2016 issue, Pharma Marketing 360 magazine featured Inhance’s work for Amgen on this MRD game as game-changing innovation.
Drive visitor engagement with brand and products
Monster Worldwide, Inc., launched a new brand to better match the full suite of online tools that power employee recruitment. Monster sought a fun, simple, and engaging way to tell this extremely complicated story. In addition, they knew they only had moments to draw as many booth visitors as possible and captivate them with this new message.
Monster’s products integrated into popular gameplay
Inspired by twitch mobile games, Inhance designed a playful 3D world where symbols of Monster social media and data products were used as powerful tools for acquiring job candidate targets. Players used the right combination of tools to aim and break through barriers that stood between them and the best candidates.
Crowds, shouts, laughter and countless conversations
Complete with vibrant colors and inviting movement, the game engaged up to four people simultaneously, as huge crowds gathered. Each show where Monster has used the interactive sparked conversions of attendees to new customers. Monster has since asked Inhance to develop a mobile version of the game for the public.
Quickly engage and educate annual
RSNA meeting attendees on three
GE Healthcare solutions
GE Healthcare provides medical services that are shaping a new age in patient care and wanted to present new ways for its exhibit booth visitors to quickly learn about its ViosWorks, MAGIC and SilentScan technologies. GE came to Inhance Digital
for help with sharing these important stories.
GE Healthcare’s Innovation
Hub and MR Theatre
Inhance Digital worked with GE Healthcare product marketers to design and develop visually attractive engagements across the three target subject areas. The resulting exhibit fabrication was a multi-entry gazebo with inviting projection of motion graphics.
Increased visits, captivated
audiences, higher learning
The scale of the exhibit attracted more customers to the booth than in previous years. In just a few minutes, visitors came away with a clear understanding of extremely complex solutions. The GE Healthcare sales team was highly satisfied with the number of leads this new multi-stage experience generated.
Inhance’s work to build GE Healthcare’s Innovation Hub earned it a prestigious 2017 Pharma Choice award from PM360 in the Interactive category.
Conveying the importance of unseen, integrated cyber-hardening technology
Raytheon developed an exhibit to showcase its proprietary defenses against cyber attacks from any threat - known and unknown. Raytheon turned to Inhance Digital to help execute a story that combines a fully immersive surround theater with a flying drone. Through an ambassador-led digital experience, visitors come to understand how today's secrets are kept safe.
A fully immersive, multi-sensory storytelling environment
Inhance designed an immersive surround theater displaying dynamic imagery, along with a quadcopter model hanging from the ceiling. Theatergoers watch different scenarios in which the copter is hacked by a third party actor, and then witness as the attack is neutralized by Raytheon's proprietary system.
A brand ambassador walks each audience through the experience, controlling the cinema playback via a handheld, custom-configured tablet, enabling multiple presentation controls.
Attention, attendance and longevity
Raytheon enjoyed extensive press coverage at the 2016 Farnborough Air Show. The popular exhibit continues to make the event rounds, and also lives at Raytheon’s headquarters for demonstration to visiting partners, customers, investors and other Raytheon audiences.
Quickly produce film-quality effects
Television producers wanted to take advantage of new software capabilities that could allow weekly shows to elevate their visual-effects (VFX) sophistication to levels previously reserved only for major film production.
Scripts for a new series where humans regularly transformed into fantastic creatures provided a perfect opportunity to put the modern software and growing pool of capable talent to the test.
Passing every audition
Inhance Digital, having just produced effects for CSI Miami and with a team that would eventually work on 22 television shows and four feature films, was chosen as one of three VFX houses who would bid on each episode. Because of its convenient proximity to the network, continuous record of on-time, high-quality work and positive relationships with the production’s in-house VFX management, Inhance would be one of the only contractors to work through the full run of the show’s six seasons.
Supernatural crime drama success
One of the first television shows in a popular, based-on-folklore genre of the mid-2000s, and one of the longest lasting, NBC’s Grimm put characters from the German Brothers Grimm tales in the middle of a weekly police drama set in modern-day Portland, Oregon.
The VFX-heavy Grimm became a hit with the NBC's audience and a solid financial performer, outlasting four other similar genre shows on the same network.
Educate physicians on the issue of residual cancers and how to detect them
Building off the success of Amgen’s Minimal Residual Detective (MRD) tablet-interactive, which tests players’ knowledge about disease identification accuracy and the different test types available, Amgen wanted a new way to tell the story of how challenging it can be to detect residual cancer cells. The goal being to remind doctors about the importance of finding and using the best tests available.
A handheld tablet allowing attendees to scan their environment for MRD
As visitors use the tablet to scan their 360-degree surroundings, they are tasked with identifying abnormal residual plasma cells. In addition, educational screens at the start and conclusion of each round, plus quiz questions, reinforce key learnings. Completing the experience creates a greater understanding of the characteristics of treatment-resistant cells and the importance of testing for minimal residual disease in multiple myeloma (MM) to improve patient outcomes.
Attractive new exhibit increased overall attendee engagement
Having achieved its goals at multiple U.S. events, Amgen is exploring using the discovery interactive around the globe.
Inhance was tasked with not only creating a compelling VR experience for one but also the 13,000 viewers in the audience. To capture their attention, Inhance leveraged the power of Epic's Unreal Engine 4 to power a rich, interactive product demo set in a cinematic world.
Focused on the product demo, the team wanted to make sure it was accurate and dead simple to use. The products were rebuilt using the production CAD to capture every detail while building VR-ready assets. The demo's UX was a priority from the start. An agile approach to building testing and refining with the client produced an interactive that was so easy to use 6 and 9 year olds visiting the office could operate the demo with no help. Lastly, the environmental art team built a world filled with waterfalls, pools of water, wafting mist, moody light, and flying bats.
The experience was a hit both with the internal executive team and showgoers alike. Not only did it provide a new way to experience the power of DellEMC's products but it sparked the imagination of anyone that gave it a try, including Michael Dell.
Dispel the myth that offshore oil and gas industry is “dirty” and “low-tech,” on its way out and soon to be replaced with solar panels and wind turbines.
Provide a virtual experience for audiences and stakeholders that takes them on a journey offshore to a Shell deep-water facility in the Gulf of Mexico, while immersing them into the Shell deep water story/messaging and allowing them to interact in compelling ways.
An educational relationship, with a tone that supports building trust around issues of safety and the environment.
Jane the Virgin poses some novel visual effects challenges. The title character Jane (Gina Rodriguez) is living a normal reality most of the time, but her vivid imagination and the show's telenovela format provide the need for some occasional spectacular visuals. Because of the infrequency of bigger effects, Jane the Virgin needed a VFX solution that would accommodate their wide variety of VFX needs with a consistent team they could trust.
Inhance VFX partnered with Jane the Virgin in its first season to provide dedicated, scalable on-set supervision and producer support, from concept through delivery. For every episode, the Inhance team works closely with Production and Post to find creative solutions to visual problems while maintaining the original integrity of each shot through completion.
When Jane the Virgin premiered in 2014 it was touted as one of The CW’s breakout hits. Inhance has developed a close working relationship with Jane the Virgin over the first three seasons of the show. The show has a devoted following and has been renewed for a fourth season (2017-2018).
To further engage the audience at the Farnborough Air Show through an interactive interface that provides a deeper experience and a unique hands-on learning tool within the show.
Boeing approached Inhance to create a highly engaging and modular centennial themed Augmented Reality (AR) experience for the Farnborough Air Show (FAS) 2016 and beyond. Essential to captivate the audience and provide them with a deeper understanding of the majestic mavens of the sky they would be observing at the show would be the intuitive nature of the app & its functions.
Using iPads, Boeing and Inhance came together to dive deeper into the world of aviation and the innovation Boeing has brought to the industry. Our app allowed for users to uncover further details of the aircraft, equipment and history behind the advancements to take flight beyond the airfield.
The events manager for DellEMC World strives to create a Disneyland for IT. Outside the keynote hall and the expo floor, 10s of thousands of square feet are dedicated to experiences and activities. DellEMC asked Inhance to create gaming experience that could be played individually or collectively.
Using Minecraft as its start, ServerCraft told the story of digital transformation in a playful and tangible way. Wielding the "Staff of Transformation", players ran through the world in search of outdated technology and solutions. Once found, they could upgrade the old systems with new, faster, hybridized advancements.
DellEMC's staff were overwhelmed by the level of engagement at the show. Going into the show the team expected players to spend up to 15-30 minutes playing and earning approximately 600 points. At the end of the 3 day event, hundreds had played, the leaders had eclipsed 14,000 points and spent hours at the station. SeverCraft lives on around the world at smaller DellEMC and partner events.
Create a cohesive experience
$3.5-billion Industry giant and laser-technology leader TRUMPF needed a partner to create their customer briefing center from the ground-up in Chicago. After a highly-competitive RFP, Inhance was chosen to bring the vision set forth to life.
The Smart Factory, center of excellence for Industry 4.0
“Our goal was to put the visitor at the center of a journey that will evolve and stand the test of time” said Inhance Creative Director Philippe Martinez.
We created a holistic center, using high-tech to demonstrate high-tech, while facilitating face-to-face meetings and unexpected delight. Using the Hero’s Journey as our starting point, we crafted an experience not unlike that of the best theme parks, starting at the moment the visit is booked. Thanks to a mobile companion app containing useful tips, videos, directions and a QR-code reader, the visitors can easily plan their visit and also find their way within the facility. We closely worked with TRUMPF and AV company WorldStage to complement the award-winning architecture by the firm Barkow Leibinger to deliver everything ahead of schedule and under budget.
Already fully booked for the next 6 months
The Grand Opening, on September 12th, 2017, was a resounding success where the Smart Factory was introduced to the Press and VIPs. It was featured in numerous publications, including the Chicago Tribune and DesignBoom. When entering the gorgeous glass and metal trusses structure on I-90, visitors are welcomed by a large-scale interactive mural and receive -at our recommendation- their laser-engraved visitor badge, which bears a QR-code linked to each interactive. The control room overlooking the factory floor has one of the largest transparent OLED in the world, giving them a chance to explore each machine in detail. The main conference room is equipped with a custom-made system for presentation plays lists and collaboration. Each machine sports its own interactive touch screen. Last but not least, an “impossible selfie” kiosk gives groups the chance to immortalize their tour by taking a picture high up on the catwalk. After scanning their badge, it’s automatically sent to their companion app and allows them to share on social media. The best part: the facility has been booked solid since the opening.
Many options, One vision
Each retailer is unique, each has their own needs, resources, and suppliers. Intel’s value reaches beyond the devices to stitch together disparate systems to bring meaning to the data. At the National Retail Federation’s NYC show, Intel wanted to tell a customizable story of how they play a central role in each store’s future.
Many retailers are still learning the art of the possible. Inhance crafted a real-time interactive to help visualize how customers, sales associates, and product all interact in a digitally-enhanced store. Central to the story were digital, AI-based customers. Through each step of the narrative journey, the viewer can witness the cause and effect of a system coming on-line, as well as, its role within the eco-system and the effect it has on the shopping public.
93% rated the interactive the most valuable source of information in the booth.
Working closely with Intel’s stakeholders, Inhance was able to distill a complicated and dense narrative into an easily navigated and understood story of technology, people, and commerce.
The producers of Chuck approached Inhance Digital after principal photography had been completed on the film, and the edit had locked. They needed our artists to enhance and create crowds for their title fight sequence. The film takes place in the 1970's, so we also had to make sure that our crowd reflected the time period. The film was an "indie," so they also had a more modest budget and a short timeline.
Fortunately, our team is accustomed to expedited timelines, considering many of our TV clients require quick turnarounds. Our methodology for crowd duplication and enhancement had been honed from years of working on the hit show Nashville. We created some crowd pods and composited them into the scene, obscuring any obvious matte lines with atmospheric smoke (remember, you could smoke indoors in the 70's!) and well-placed lens flares.
The producers and director of the film were elated with the final product. They were afraid that high quality VFX couldn't be accomplished on their budget. But the effects integrated into the scenes seamlessly. This example of "invisible effects" did its job of being unnoticeable. In this case, the artists' goal is for their work not to be flashy or noticeable. And audiences across the country were all "fooled" into believing that the production hired thousands of extras to fill Madison Square Garden.
Go digital for an
immersive backstage tour
Warner Bros. Studio Tour, famous for demonstrating its history of movie-making in entertaining ways, wanted a new exhibit that features the work of its digital craftspeople. They came to Inhance to build an engaging interactive to explain their visual effects magic using a familiar character from the Harry Potter series.
A playful, multi-stage
interactive for all ages
Inhance developed a new installation for the Stage 48: Script to Screen portion of the tour. Visitors gesture to animate, in real time, a display of themselves as the popular Dobby character. The experience first shows the visitor as a motion capture, then as a wireframe, and finally as a fully-rendered and animated Dobby.
A popular attraction on the WB Tour that has been expanded to other parks
After launching in July 2015, the Dobby Interactive has received overwhelmingly positive feedback from visitors to the lot. In 2017, the interactive will also be deployed in London’s immensely popular Wizarding World of Harry Potter.