Raytheon Cyber-Hardening Immersive Theatre

See Everything

Demonstrate what cyber warriors look and act like while displaying the data they capture, interpret and analyze.

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The challenge

Conveying the importance of unseen, integrated cyber-hardening technology, Raytheon developed an exhibit to showcase its proprietary defenses against cyber attacks from any known or unknown threat. Raytheon turned to Inhance Digital to help execute a story that combines a fully immersive surround theater with a physical, flying drone. Through an ambassador-led digital experience, visitors come to understand how today's secrets are kept safe.

the solution

A fully immersive, multi-sensory storytelling environment

Inhance designed an immersive surround theater displaying dynamic imagery and a quadcopter drone model hanging from the ceiling. Theatergoers watch different scenarios in which the copter is hacked by a third-party actor and then witness the attack being neutralized by Raytheon's proprietary system. A brand ambassador walks each audience through the experience, controlling the simulation playback via a handheld, custom-configured tablet, enabling multiple presentation controls.

the result

Attention, attendance, and longevity

Raytheon enjoyed extensive press coverage at the Farnborough Air Show. The popular exhibit continues to make the event rounds, and also lives at Raytheon’s headquarters for demonstration to visiting partners, customers, investors and other Raytheon audiences.