GE Healthcare Innovation Hub and MR Immersive Theater

hub of conversion

Projection and 2D motion graphics animations combine to immerse booth visitors in GE Healthcare solutions.

 

the challenge

Quickly engage and educate annual RSNA meeting attendees on three GE Healthcare solutions

GE Healthcare provides medical services that are shaping a new age in patient care and wanted to present new ways for its exhibit booth visitors to quickly learn about its ViosWorks, MAGIC and SilentScan technologies. GE came to Inhance Digital for help with sharing these important stories.

 

the solution

GE Healthcare’s Innovation Hub and MR Theatre

Inhance Digital worked with GE Healthcare product marketers to design and develop visually attractive engagements across the three target subject areas. The resulting exhibit fabrication was a multi-entry gazebo with inviting projection of motion graphics.

 

the result

Increased visits, captivated audiences, higher learning

The scale of the exhibit attracted more customers to the booth than in previous years. In just a few minutes, visitors came away with a clear understanding of extremely complex solutions. The GE Healthcare sales team was highly satisfied with the number of leads this new multi-stage experience generated.

Inhance’s work to build GE Healthcare’s Innovation Hub earned it a prestigious Pharma Choice award from PM360 in the Interactive category.

IMMERSIVE, VISUALIZATIONMaziar FarzamHealthcare