The Challenge
Intel needed help telling its wearables story
In anticipation of the Consumer Electronics Show (CES), Intel’s marketing team realized they had a perception issue to overcome: because Intel processors are becoming smaller and smaller, it’s less and less apparent that the technology powers even the tiniest devices into which they can now be integrated. To combat this, Intel came to Inhance Digital for help, telling the story of how its processors are still inside many, if not most, of the small wearable devices on the market.
The solution
Dramatic demonstration of Intel-powered wearable devices for CES attendees
“We wanted to show the wearable products in the way they’re typically being used, whether running or cycling,” Inhance Creative Director Nathan Leland said. Data was generated by live athletes running on a treadmill and cycling on a set of rollers, then interpreted by their wearable devices – in this case, wristwatches from New Balance and sunglasses from Oakley. The data was visualized on transparent screens in front of the athletes for attendees to see and better understand how Intel’s technology is integrated into wearables.
the result
70% of CES attendees visited Intel’s booth; 40% interacted with the wearables exhibit
According to event surveys, 80,000 CES attendees visited the Intel exhibit booth. Nearly 44,000 of them reported meaningful engagement, while 78% rated the wearables exhibit as extremely valuable, spending an average of 20 minutes in the booth. Intel was rated very high overall among CES attendees, including being perceived in the top five brands as a leader in wearables.
