Intel @NRF: AI-Driven Retail in Real-Time

AI Brings Big Data to Life

IoT will change the world, and it is coming to retail quickly. From vendor-focused systems to consumer enhancements, Intel is poised to harness the power of the data that will explode within brick-and-mortar stores to provide insights and intelligence to the next generation of shopping. Using AI-driven digital shoppers, visitors witnessed how data is generated, parsed, and analyzed to solve real business needs.

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The Challenge

Many options: One vision

Many retailers are still learning about Artificial Intelligence (AI) and the art of the possible. Inhance was challenged to combine AI with a real-time 3D interactive to help visualize how customers, sales associates, and product all interact in a digitally-enhanced store.

The Solution

Real-time Storytelling

Central to the story were digital, AI-based customer avatars. Through each step of the narrative journey, the viewer can witness the cause and effect of sensors and data systems coming online. They interactively explore their AI-driven decisions within the ecosystem and the effect on the shopping experience and outcomes for the retailer.

The Result

93% rated the interactive as the most valuable source of information in the Intel exhibit.

Working closely with Intel’s stakeholders, Inhance was able to distill a complicated and dense narrative into an easily navigated and understood story of technology, people, and commerce.